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The Family is a home for entrepreneurs. For 4 years I've been part of what we called the Swag Team. As you may have already noticed, at The Family identity is an important matter. My job was to make sure that the visual identity of The Family was coherent, recognizable and constantly evolving. I also worked with the startups and entrepreneurs who were searching for an identity, who needed a bit of guidance in understanding the real sense of their product. Most of the time that meant educating them about design and giving them ways to become autonomous.

You can read this article if you want to understand our design process.

“Form is the substance which rises to the surface.”

Victor Hugo